Lifecycle & Retention
The automated flows that turn first orders into loyal customers.
- +42%
- average repeat-purchase rate
- 8
- core flows designed and live
- 98%
- of clients still with us at renewal
Automated flows quietly carry most of email retention, yet they are usually the ugliest, most neglected emails a brand sends. We design and build the flows that turn a first order into a second, a third, and a habit - all on-brand and mapped to the revenue they earn.
How we
work with you
- 1
Immerse
We map your customer journey and the moments where the right email changes behaviour.
- 2
Design
We design each flow to your system and write the logic, branches and timing.
- 3
Launch
We build the flows in your ESP, QA every path, and turn them live with tracking.
- 4
Grow
We test and tune continuously so each flow earns more month over month.
What's included
Journey mapping
We find the moments in your customer journey where the right email earns the next order.
The core flows, built
Welcome, cart, browse, post-purchase, win-back and replenishment - the ones that carry retention.
Behavioural triggers
Flows that branch on what someone actually did - first order, big basket, gone quiet - not one blast for all.
Designed, not default
Each automated email built from your design system, so flows look as considered as your campaigns.
Tuned over time
We keep refining the timing, creative and offer in each flow so it does a little more every month.
Revenue per flow
Reporting tied to what each flow earns and the repeat rate it drives, never opens on their own.
See what your email could look like
Send us your store. We will tear down your current email - design, flows and inbox placement - and show you exactly what we would change first. No retainer required.